Visual direction Example of the layout for the mailer (however it can be adjusted to meet BSL Colour theme ect) + Instagram layout

Mailer Layout/Button Ideas

Date Submitted: June 19th, 2024

Date Reviewed by Res:

Date Submitted for Artwork:

Prepared by: Sharifa Sealy, Marketing Coordinator

Edited By: Reeka-Lynn Selman, Brand Manager

Good to Know:

• Key Dates:
• Reservations Direction: Generate as many bookings as possible for the slowest season
• Scheduled Campaign Dates: Launch 1

Campaign Details:

Send date:

Audiences: Staycation, Barbadian Market + Staff

Lifecycle Stage: Consideration

Goals:

• Marketing: Clicks to the Staycation landing page, website clicks